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How can innovations in social finance be successful? And how can companies simultaneously gain new competitive advantages in large target groups and thereby suddenly achieve new sales successes and high image values? It’s easy – by combining these two intentions! Learn more under the „Kick-Off“ button.
Luigi 1884 Fonds e.V. aims to implement concrete and sustainable education and sports aid projects in migrant countries of origin with the help of the worldwide “motivating power of football” and an innovation in social financing. This creates a basis for adolescents to build up their own livelihoods in their home country. Credo: Curb migration sustainably “at its root”.
The raising of the financial resources “for this aid on the ground” is done by granting trademark licences in the form of a word and figurative mark or a word mark to selected licence partners in various industries. At the core of the brand stands the official patron saint of all footballers, football fans and stadium visitors: Luigi 1884. More …
As well as the much-needed innovation in social financing, it is just as important to the Luigi 1884 Fonds eV Board of Directors to convey the values associated with this new brand to young people. What do we mean by that? Quite simply, the patron saint of all footballers, Luigi 1884, was an exemplary role model for young people, endowed with exactly those values that sport also embodies:
Fairness, cohesion, mutual support, helpfulness, diligence, trust, and above all, “respectful interaction with each other!”
Characteristics that are also exemplified by football in many countries today. Football turns lone fighters into a team and brings young and old, poor and rich together in “peaceful competition”. Barriers are broken down and cohesion created, in the team and in the global “fan communities” of football clubs. The message of Luigi 1884 Fonds eV is that the new Luigi 1884 brand should remind all social classes of these values.
The background behind this private initiative is an increasingly precarious Europe. Advancing poverty, social conflicts, emerging violence. Above all, the massively increased flows of refugees, with numerous unaccompanied children, are also leading to rising tensions within Europe. In the case of the young people entering Europe, the lack of prospects and orientation in their homeland is their number one motive for migration. Solutions are therefore being sought urgently.
This is exactly why this innovation in social financing has now been created. Innovative mechanisms provide the necessary financing on a broadest possible basis and, at the same time, open up new business opportunities for companies in numerous sectors. This makes it possible to invest immediately in education and sport for children and adolescents “on the ground“, e.g., in Africa. According to more and more leading figures from politics, business and the social sector, this is the most sustainable form of aid because it starts at the root of migration.
Forecasts show that ever-increasing waves of migration from Africa are rolling towards Europe. The United Nations (UN) already reported years ago that, according to its expertise, “400 million Africans” would leave for Europe. Not only this enormous dimension of the issue, but, first and foremost, the permanent capsizing of boats containing migrants during Mediterranean crossings to Italy, Spain or Greece require “action” for humanitarian reasons!
Today, more and more political voices in European countries, as well as in the management floors of the European Commission, are unanimously stating: “Aid must be provided on the ground!”
This allows them to build a future for themselves in their home country, with their families and with their friends. Big goals can only be achieved with new, big and innovative measures: football’s global football includes 4 billion football fans. The “greatest team in the world” therefore has the power to bring about positive changes with tangible results – just like in the fame of football.
At the heart of this innovation in social financing is a new international brand with a high level of emotional involvement. For this purpose, the official worldwide “Patron Saint of all footballers, football fans and stadium visitors” was brought into being by its initiators: “Luigi 1884” – The Original. Found in Europe, made for the whole world!
Selected exclusive licensees in many industries and companies around the world thus receive a “global competitive advantage” and feature a positive theme among one of the largest target groups in the world: footballers, football fans and stadium visitors. In total: 4 billion people.
This licensed trademark, as a word and figurative brand or a simple word brand, ensures a rapid buildup of customer numbers and revenues for your new or existing products throughout your entire network of online and international brick-and-mortar stores. Eye-catching “top displays”, with digital and analogue versions included.
Football accounts for 60% of the world’s sports coverage in print, TV and online, giving you a “permanent presence for your products”.
In addition, you and your company benefit from social responsibility, which is increasingly valued and also rewarded by rating agencies.
This innovation in social financing creates a future: for disadvantaged young people in migrant countries of origin. And for new business successes for numerous companies!
Through being awarded licenses, collaborative partners from numerous industries (jewelry, sports, textiles, beverages, cars, mobile telephony, etc.) suddenly receive new business opportunities, new product themes and new product ideas. And they get these in a huge market. They are awaited by what is probably the largest target group in the world, with “4 billion football fans”! Take advantage of these new opportunities!
Increase your reputation and image “on the outside world”! Benefit from better company ratings through rating agencies. Secure your economic success for the next generation, too.
The ESG criteria established by the United Nations include considering the areas of the environment, social affairs and responsible corporate governance.
These are now also assessed by rating agencies as value-enhancing. This is why both private and institutional investors are growingly investing in companies that are verifiably and “visibly” compliant with ESG aspects, now and in the future.
For more and more companies, the increased awareness of them assuming social responsibility (ESG contribution) “on the outside world” is becoming an increasingly important distinguishing feature (competitive advantage). The solution: Displaying your “Luigi 1884 emblem”. Your ESG competence will now become visible!
The board of directors consists of the person behind the idea and promoter of this progressiveinitiative as well as a chartered accountant and tax consultant and a notary.
Business Development
Marketing & Sales
Finance
Legal / Compliance
eliana.scala@luigi1884.org
Luigi 1884 Fonds e.V. spares building its own aid organisations in the migrant country of origin. This is because the financial resources obtained from the licensing to selected licence partners are transferred by Luigi Fonds 1884 e.V. to selected international non-governmental organisations (NGO) and non-profit organisations (NPO), such as the globally active aid organisation Suore della Provvidenza (founder: Luigi 1884). These funds are used to support local aid projects in the field of education and sport that, in future, will lead to an improvement in life prospects for children and adolescents.
The link with “new social financing” and the simultaneous provision of new commercial successes for collaborative partners through the granting of licenses for new products and by bearing the emblem in the eyes of the outside world lift this innovation in the social financing sector into a new category of the future.
Disadvantaged children and adolescents in Kenya are supported through education “on the ground” in order to lead an independent and successful life in their home country.
Read the press report here.
The world-renowned Portuguese football coach, Jorge Jesus, was on a training camp in Villach/Austria with his new football team Al-Hilal (SAU), which features many world stars. He was presented with the “first official coin of the official worldwide patron saint of all footballers” at an official reception hosted by the city of Villach and Luigi 1884 Fonds. The picture shows the two local councillors, Gerhard Kofler and Klaus Frei, with Luigi 1884 Fonds eV representative, Phillipp Pesek.
Read the press report here.
The RSC (Royal Sporting Club) Anderlecht was presented with an “original figure” of the official and worldwide patron saint of all footballers, football fans and stadium visitors at a reception. On behalf of the multiple Belgian football champions and European Cup winners, captain Jan Vertonghen, coach Brian Riemer and goalkeeper Hendrik Van Crombrugge accepted this original Luigi 1884 Fonds statue from representative Stefan Ulbing.
The team manager of the Austrian national team – Ralf Rangnick – was awarded a “Luigi 1884 Original Coin” by the Board of the Luigi 1884 Fund. Ralf Rangnick initiates and supports outstanding long-term projects for children and young people in the areas of education, physical activity and healthy lifestyles. The successful football coach expressed his gratitude with a personally signed original jersey of the Austrian national team.
In the Allianz Arena in Vienna, the worldwide official Patron Saint of all footballers, football fans and stadium visitors was already officially erected and inaugurated by Cardinal Christoph Schönborn in the presence of the club board as well as numerous press representatives.
As a result, the footballers of record Austrian football champions SK Rapid Wien, as well as all stadium visitors to the Allianz Arena in Vienna and all Rapid fans, have a patron saint “on their side!”Read more on the homepage of SK Rapid Wien.
Together with Mayor Ferdinand Vouk, the initiator Manfred Pesek presented the Premier League football team of Leicester City with a hand-carved statue of Luigi 1884 – “The Original” – the official patron saint of all footballers, football fans and stadium visitors – for their club and its fans.
Pictured: Football professional Christian Fuchs and Leicester City head coach Craig Shakespeare, Mayor Ferdinand Vouk, initiator Manfred Pesek.
This social-financing innovation has already been successfully implemented in practice in a cross-border school project (Austria/Italy). A considerable amount of money has already been raised here, which, in turn, was immediately able to provide financial support for an educational project “on the ground” in Africa.
The conclusion of this initiative by exemplary girls and boys involved then took place in an official reception in the government palace of Udine (I).
During this, the mayor of Udine, Furio Honsell, in the presence of Udinese Calcio director, Alberto Rigotto, was presented with an original figure of Luigi 1884, the official Patron Saint of all footballers, by the three board members of Luigi 1884 Fonds e.V.
Read the press report here
Luigi 1884 Fonds e.V. has spared the task of having to install its own aid organisations in migrant countries of origin. As a result, funds that are made available can be used even more effectively and immediately, directly “on the ground”, by audited aid organisations.
The organisation Africa Amini Alama in Tanzania, for example, offers young people and children “education, sports and medical care” “on the ground”. Dr Christine Wallner and Mag. Dr Cornelia Wallner-Frisee thereby provide children and young people with exemplary and far-sighted prospects in order to be able to build their own, viable existence in Africa.
On the occasion of an audience in the Vatican, Archbishop Rino Fisichella was officially presented with the “Luigi 1884” project, which falls under his worldwide remit (education, sport and health), by the two board members of Luigi 1884 Fonds e.V., Mag. Erhard Lausegger and Manfred Pesek.
After several audiences and coordination meetings at the Vatican, this new innovation in the social financing and fundraising sector is also widely supported.
Pictured: Pope Francis enjoys “handshakes” with initiator Manfred Pesek and Luigi1884 Fund board member Mag. Erhard Lausegger.