Kick-off: Sale innovation
Successful companies always conquer new topics in large target groups first. And successful companies also always have a decisive “additional advantage” with their products.
At the same time, it is becoming increasingly difficult for aid organisations to obtain financial resources for disadvantaged children. The calls for donations have themselves also by and large looked the same in terms of design and presentation for more than 50 years. Without any changes. Without any benefit to supporters. Without any incentive. Although social tensions between rich and poor are dangerously increasing, there has been no innovation in this area. That will be different now!
Everyone involved becomes a winner
How does that work? Quite simply, both of the above-mentioned intentions are simply linked to each other. Licence partners can sell more products through the new “Luigi 1884” brand. As a result, many new customers are acquired in a huge target group, as well as new sales and “new image advantages”. And the patron saint of all footballers, football fans and stadium visitors comes included with these new branded products.
Furthermore, sellers and customers also do a “good deed” at the same time. Thus, both the sale and the purchase of these new branded products is accompanied by a good feeling. This is because, when selling and purchasing the new branded products, everyone can now also make a contribution to a better and stable world “for us all”.
The innovative combination of commercial and social objectives turns all three parties involved into winners: the company quickly sells more products; selected aid organisations receive new funding for their aid “on the ground” as a result of licence fees; and product buyers not only receive their patron saint included with their new branded products but also show themselves to be exemplary supporters.
Largest purchaser group in the world
Take advantage of a potential target group of 4 billion potential new customers. Unique: with the highest level of emotional involvement! It was for this purpose that the official worldwide “patron saint of all footballers, football fans and stadium visitors” was brought into being: “Luigi 1884” – The Original. Found in Europe, made for the whole world!
Your target audience 4 billion people!
Licensees in numerous industries gain a unique “competitive advantage” with the “Luigi 1884” brand. With your new licensing products, you suddenly find yourself in the midst of the world’s greatest team! Footballers, football fans and stadium visitors. In total: 4 billion people. A huge market already awaits you for your licensed products and services.
This new licensed brand, as a word/figurative motif or as a word mark, ensures a rapid increase in sales. This is the case across your network of both online and international brick-and-morter stores. Eye-catching “top displays”, with digital and analogue versions included!
Football offers free advertising
Football accounts for 60% of global sports coverage in print, TV and online. This permanent presence creates “perpetual” attention for your new products. Uninterrupted advertising is unique and unrivalled. And it thereby supports you in attaining rapid and lasting success for your products and services.
In addition, your social responsibility becomes "visible"
With the new brand Luigi 1884, you and your company will, at the same time, be expanding your, increasingly relevant, social responsibility in the field of corporate social responsibility (CSR). Nowadays, the assumption of social responsibility is not only increasingly appreciated around the world but is also additionally rewarded by international rating agencies when making company evaluations.
Best of all: this innovation in social finance creates a future! Not only for your company, but also for disadvantaged children in countries of origin. It thereby curbs migration “at the root”, especially on the migration continent of Africa.
You receive public recognition
Companies and organisations are increasingly judged by what they do for society and what impact their activities have on our environment. With Luigi 1884, the official football patron saint of all footballers, football fans and stadium visitors, your CSR commitment will now be visible to everyone!
Exclusive invitation to "Football Live"
It is important to the board of directors of the Luigi 1884 Fund to maintain personal contact with its partners and supporters. “Exclusive Partners” receive an annual exclusive invitation to a top European football match in one of the five top European leagues (Serie A, Premier League, La Liga, the German Bundesliga, Ligue 1) and are personally looked after by a member of the board of Luigi 1884 Fonds e.V.
Exclusive gift
Partners and supporters receive an “original figure” of Luigi 1884. Manufactured by the famous workshop for sacred art, Ferdinand Stuflesser 1875 (I), including a certificate of authenticity.
Worldwide, Luigi 1884 – The Original is produced for Luigi 1884 Fonds e.V only in Ortisei in Val Gardena (I) by this renowned art carver. Each statue is unique. Here, the purveyor to the papal household takes advantage not only of its more than 130 years of experience but also its extensive archive on technical and historical details.
Why you should get involved now!
Whether a company, organisation, football association, football club, foundation, club, private individual, football fan or footballer: everyone can now be part of the “greatest team in the world”.
Companies and trade organisations benefit particularly strongly from this. Their new licensed products quickly generate new sales. The “uninterrupted advertising” (60% of sports coverage concerns “football”) offers you support you will find in no other area!
What’s more there is the well-known “gesture” which football stars use to celebrate after scoring a goal or attaining a victory, and which is shown in close-ups (on TV or in newspaper reports): giving thanks, with their hands held high, to their football patron: Luigi 1884.
World-famous gesture as an “amplifier”
Everyone knows this gesture of footballers: before or after the game, or after a goal: football stars look up “in gratitude” with their hands raised!
If this gesture had not yet been named, it now has a concrete name: the Luigi 1884 – the official patron saint of all footballers. This highly emotional gesture can be clearly seen again and again in front of hundreds of millions of viewers on TV screens, and often even in close-up. An immense brand enhancer that benefits licence partners. Particularly charged with emotion, and therefore particularly effective!
Take advantage of this innovation in sales
With your new products, you will also be providing your buyers, or 4 billion football fans, with “their football patron” by means of the official brand. With your many new products, you not only achieve new sales in a large market that is constantly advertised for you in all media, but you also show a “good deed” In addition to new business successes, you will also receive public recognition.
This is because Luigi 1884 Fonds e.V. uses the licensing proceeds to benefit disadvantaged children in migrant countries of origin, focusing on Africa, in order to curb migration “at its roots”. For a safer and more stable world around us and in Europe.
This innovation in social financing makes everyone involved a winner. Get involved and join the greatest team in the world!